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Beyond the Brand
Explore Our Journey.

Our Journey

Founded on 17th December 2009, Yanni Rice Specialist Ltd began with a clear vision — to bring quality and trusted food essentials to every Mauritian home.

Under the leadership of Mr. Anand Ajoodha, who has over 35 years of experience in the fast-moving consumer goods (FMCG) industry, Yanni started as a small but determined distribution company. From its early days supplying rice and flour on behalf of the State Trading Corporation (STC), the company steadily grew into a household name known for reliability, trust, and quality.

Over time, Yanni expanded its operations, becoming a key distributor for major supermarket chains such as Winners, Intermart, Way, Jumbo, and Super U. Today, our portfolio includes over 15 leading brands of Basmati and non-Basmati rice, sugar, pulses, milk powder, oil, salt, tomato puree, and other essential food items — proudly serving households across Mauritius.

With a turnover of approximately Rs 600 million, Yanni continues to grow and diversify, driven by passion, commitment, and a dedication to excellence

  • 1990
    Mr. Anand Ajoodha begins his journey as a wholesaler and distributor of general foodstuffs.
  • 1995
    Becomes a pioneer in shop-to-shop delivery for STC’s ration rice and flour.
  • 2000
    Expands operations to include the importation and distribution of rice, sugar, and salt from India and Pakistan.
  • 2009
    Officially establishes Yanni Rice Specialist Ltd, marking a new chapter of growth and professionalism.
  • Today
    A trusted FMCG distributor with strong local and international partnerships and a growing network under the Titan Supermarket banner.

  •  

What do we do?

At Yanni Rice Specialist Ltd, we specialize in the importation, packing, and distribution of essential food products to hypermarkets, supermarkets, and retail outlets across Mauritius.

Our expertise covers a wide range of FMCG categories:

  • Rice – Importing over 15 brands of premium Basmati and non-Basmati rice from India and Pakistan.
  • Pulses & Seeds – Offering a variety of lentils and beans under our trusted brand Selva.
  • Milk Powder – Imported from New Zealand and distributed under the brand Natureland.
  • Cooking Oil – High-quality soybean oil from Egypt, also under the Selva brand.
  • Tomato Puree – Premium Italian tomato puree, proudly distributed under Festival.
  • Ration Rice, Sugar & Flour – Official distributor for the State Trading Corporation (STC) and the Mauritius Sugar Syndicate.

We also operate Titan Supermarket, a modern retail space in St. Croix, and distribute a wide range of Patanjali products, promoting natural and healthy living in Mauritius.

Mission

Mission
We deliver high-quality food products that enrich daily life, ensuring reliability, affordability, and excellence through a strong, efficient, and customer-driven distribution network across Mauritius.

 

Vision

Vision

To become Mauritius’s most trusted FMCG distributor by connecting families with global-quality brands while upholding a lasting legacy of integrity, innovation, and excellence in every product we deliver.

Values

Values

We uphold quality, integrity, innovation, and service excellence — remaining committed to our customers, adapting to changing market needs, and delivering on every promise with dedication and consistency.